Maruti cars are incredibly popular in India, but how did they become so popular? This article will help answer this question, and help you understand why Maruti cars are so popular. The Indian public has a huge love for cars, and that is one of the reasons why the Maruti brand has become so popular. In fact, more than half of Indian households own a Maruti car, which speaks volumes about the company’s affordability.
For one, Maruti produces multiple car models on a single production line. For example, workers might be assembling a sedan next, and then a hatchback. But, they could be assembling the sports utility vehicle next. This allows them to work on more car models simultaneously, and cut down on inventory. However, this also means that each car model can come with long waiting periods. It is therefore important to have patience when buying a Maruti car.
Another reason why Maruti cars are so popular in India is their low price. Many of their cars fall into the sub-compact segment, which is the cheapest for an Indian family. That makes them a perfect option for those on a budget. Maruti cars are also far cheaper to buy and install than many other brands. So, when you consider your budget, it’s easy to see why Maruti cars are so popular in India.
The Maruti brand has a loyal customer base and a strong brand image in the country. The Maruti car brand has also been the most successful in the Indian market, with sales exceeding 1.5 million a year. The Maruti brand has a large customer base and offers services that few companies can match. A car that can last a lifetime will be a great buy for Indians. And the perks don’t stop there.
The Maruti brand was formed in 1981 by the government of India. Its goal was to sell cars to the Indian people for an affordable price. It signed a joint venture with the Suzuki Motor Corporation and earned the right to import 40,000 units of the Suzuki hatchback. While the practice of selling imported cars at a lower price hurt local manufacturers, Maruti still kept going. In 1983, it set up a factory in Gurgaon, and began rolling out the first Maruti Van and Gypsy models.
Maruti has been the market leader in the passenger vehicle segment for more than five decades. With exports to 95 countries, Maruti has a capacity of 2.07 million units a year, and a 90% utilization rate. Its R&D department has over 1600 engineers. In fact, the company has patented more than 100 designs, and has a dedicated new design pipeline. With the success of this vehicle brand, the company will continue to grow its market share.
Another reason Maruti cars are so popular in India is their low maintenance costs. Maruti Suzuki cars are renowned for quality and performance, and the brand name carries a high resale value. Even if you do get into a wreck with your Maruti car, it’s easy to find a spare part from a Maruti dealership. They also offer extended warranty plans and many parts.